MCS 388 - Modern Public Relations (3)

This course is designed to introduce students to the key skills and insights of public relations engagement using traditional and social media in the non-profit, corporate and agency worlds. Students will examine real-life case studies and crisis communications strategies; analyze topical public relations issues; and review the industry's code of ethics. Recommended Preparation: MCS 101 or MCS 222.

Grading: Graded
Course ID: 102137
Consent: No Special Consent Required
Components: Lecture

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