ENTR 606 - Diffusion of Innovation

[3]

This course looks at how to successfully harness, promote and diffuse innovation and an innovation mindset across all levels of an organization. This requires a switch in the organization’s culture to accommodate a free flow of new ideas. An organization’s change agents can facilitate the diffusion of this innovation mindset by consistently engaging with others, encouraging their sharing of new ideas and thinking, and challenging them by fostering an environment of friction.

Course ID: 102522
Prerequisite: Enrollment in the program or at least the second semester of graduate study.
Components: Lecture
Grading Method: R