ENTR 609 - Sales and Marketing

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This course will introduce the basics of selling and how entrepreneurial techniques can make a difference in the success of an idea or inspire growth in a company. The class will focus on the basic fundamentals of sales and marketing and review the relationship of customer need identification and the reasons that make people buy.
Course ID: 102503
Prerequisite: Enrollment in the program or at least the second semester of graduate study.
Components: Lecture
Grading Method: R