IS 679 - Social Media Application and Analytics

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The rise of social media has brought fundamental changes to individuals, businesses, and organizations in how people and organizations interact with one another. Social media have helped to not only connect everyday users with their friends and like-minded others, but also give them a voice that can have considerable influence on individual and business decision making. Social media transform how individual users retrieve, organize, store, and share information, how they create and use knowledge, how they interact with one another, and how they build new relationships and maintain existing relationships, etc. This course will take an integrative approach to studying social media by providing an in-depth look into social media phenomenon, social network data, social network analysis, and social network application. The course will introduce relevant concepts, methods, knowledge, perspectives, and practical skills required to leverage the opportunities inherent in social media and user-to-user social interactions for achieving business, marketing, organizational, and personal objectives.
Prerequisite: Prerequisite: IS 631