MCS 388 - Modern Public Relations

(3.00)

This course is designed to introduce students to the key skills and insights of public relations
engagement using traditional and social media in the non-profit, corporate and agency worlds. Students will examine real-life case studies and crisis communications strategies; analyze topical public relations issues; and review the industry’s code of ethics. Recommended Preparation:MCS 101 or MCS 222

Course ID: 102137
Consent: No Special Consent Required
Components: Lecture