AGNG 624 - Strategy, Marketing & Service Delivery

[3]

This course examines the role of strategy in successful organizations. Insights into how to identify and develop an organization’s strategy and to understand its implications for execution and marketing are explored. The need for in-depth analysis of broad environmental forces and the anticipation of future developments are stressed. It considers how government, technology and other environmental factors can impact organizational performance and how leaders can strengthen their organization’s abilities to deal with such factors.
Course ID: 052116
Components: Lecture
Grading Method: R