MUSC 688 - Establishing Music Organizations.

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This course gives students a basic understanding of entrepreneurial thinking in music, including opportunity creation, risk, creativity and innovation, idea generation, social change, product development, and market research. Topics including analyses of existing arts organizations and application of entrepreneurial concepts to create new enterprises; planning and developing music businesses; grant writing and other funding strategies, including proposals to corporations; and basic skills such as public speaking, negotiating, writing, and networking.