ENTR 320 - Entrepreneurial Marketing (3)

This course arms student entrepreneurs with an overview and understanding of the new media and marketing landscape. New media have fundamentally changed the way that all businesses approach marketing. Students in this course can expect to develop a high-level understanding of the planning and execution of messaging and engagement within new marketing media. This course will include a combination of both individual and team-based projects, (such as blogs, podcasts, and email newsletters).

Grading: Graded/Satisfactory Unsatisfactory
Course ID: 101854
Consent: No Special Consent Required
Components: Lecture
Prerequisite: ENTR 200 and ENTR 201 with a grade of ‘C’ or better.