AGNG 634 - Seniors’ Housing and Care: Sales and Marketing

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This course provides an overview of marketing and sales fundamentals for senior living communities. Using demographics of older adults, an understanding of national and local market fundamentals and research, as well as the steps in the marketing process are provided in order to properly segment the seniors housing market and provide appropriate products. Other key consumer decision-influencers (adult children, health care professionals) are identified, and techniques for marketing to these groups through appropriate channels are identified. Advertising to older adults and how to handle community relations for new facilities are developed. Emphasis on scientific inquiry as a way of accumulating knowledge about the consumer and about the sales and marketing process, as well as practical applications of concepts are provided.
Course ID: 057352
Components: Lecture
Grading Method: Regular/Audit