ENTR 613 - Marketing and Fundraising

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In this course, participants explore the foundations of target marketing and learn the best practices for harnessing the power of modern marketing tools and data. Participants also learn how to evaluate the capacity of their organization’s fundraising infrastructure, as well as implement fundraising development and diversification strategies.

Course ID: 102499
Prerequisite: Enrollment in the program or at least the second semester of graduate study.
Components: Lecture
Grading Method: R